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How does an established footwear retailer grab the attention of their biggest suppliers? Well, build a shiny new mecca for sneakerheads right in their back yard.

Environmental design on this experimental retail space in a high-end mall focuses on attention grabbing digital touchpoints backed-up by fresh stainless steel fixturing.

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Tricky elements of this project included creating multiple shop-in-shops for the company's key brands while maintaining the retailer's overall brand presence throughout.

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Work done while with Studio Mega.

SNEAKER SHOP